ABV Whitefield – Crafting Identity Through Design
For ABV Whitefield, we were entrusted with creating the most significant element of their first ground-up hospitality venture—a structure that brings their logo to life in real form. The result? Five striking bamboo trees, some of them half trees, carefully crafted to symbolize their brand identity.
Each tree was made from D. Stocksii bamboo, sourced from North Karnataka, and meticulously heat-bent to form the elegant curves of a tree-like parasol. This intricate process required precision and craftsmanship, ensuring a seamless blend of art and architecture.
Crafted by skilled artisans from Assam, the installation stands as a testament to traditional techniques adapted for modern design. Designed by Ar. Karthik, this piece is more than just an aesthetic feature—it’s an experience.
Next time you visit ABV Whitefield, take a moment to stand beneath these bamboo trees and appreciate the artistry woven into every curve.
